Privacy

Privacy and security is important in any online communication, and we know that it is especially important in the DNA testing services we provide our patients. On this page you will see the steps we take to protect your privacy.

DNA Roots guarantees the privacy of all visitors’ information. At no time and under no circumstances will we sell, trade or otherwise disclose personally identifiable information such as names, email addresses or any other private contact information without your formal written consent, unless otherwise compelled by law.

What we ask from you

When you contact us for information or to order a test, we ask for your email address so that we can respond to your request. We never give your email address to any outside organizations, and we do not use it for any purpose unrelated to the testing service you request.

When you order a test, we need a shipping address to which we can send an in-home test kit, if applicable. We also may ask for your credit card information and billing address if you are making any payments online.

How we protect your information

Any information you transmit using our website—via our Contact Us or Order pages—is encrypted and sent securely through the Internet. The information is stored in our secure databases, which cannot be accessed by unauthorized persons.

At DNA Roots, our staff members are specially trained to keep our patients’ information confidential. Whenever anyone calls for case information, we first verify that person’s identity by asking for a password, birthday, and/or telephone number. We never give any information to those who are not authorized to receive information on a test.

Other information collected

To gauge the effectiveness of the DNA Roots website and services; to help us make efficient use of and improvements to the DNA Roots website and services; to help understand DNA Roots’ users, and for other purposes, DNA Roots collects certain non-personally identifiable information about visitors that does not reveal a visitor's identity. For example (and without limitation), DNA Roots web server automatically recognizes a visitor's domain name (such as .com, .edu, etc.), the webpage from which a visitor enters the website, which of our webpages a visitor visits and how much time a visitor spends on each webpage. DNA Roots may, at our sole discretion, use this information in a non-personally identifiable form or aggregate this information and use it for any purpose.

Disclaimers

DNA Roots will link to external sites that help us perform our mission in providing you with accurate, accessible DNA testing and related resources.

Links to external servers do not imply any official DNA Roots endorsement of the opinions or ideas expressed therein, or guarantee the validity of the information provided. Links to commercial sites are in no way an endorsement of any vendor's products or services.